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Wei Lin

Wei-Lin Wang

Assistant Professor


Faculty of Business and Information Technology

Contact information

Business and Information Technology Building - Room 2002
North Oshawa
2000 Simcoe Street North
Oshawa, ON L1G 0C5

905.721.8668 ext. 2480


Dr. Wei-Lin Wang received his Ph.D. in marketing with a focus on empirical quantitative marketing from McGill University and his M.B.A. from National Taiwan University. His research interests include product portfolio management, innovation, new product launch, purchase timing behavior, dynamic customer management, customer engagement, and content marketing. Prior to joining Ontario Tech University, he was a research associate at the Medill IMC Spiegel Research Center at Northwestern University


  • PhD McGill University
  • MBA National Taiwan University