Marketing
The marketing program provides students with essential skills to understand and engage consumers, develop marketing strategies, and implement and assess marketing actions in different industries and competitive environments. Our courses are taught by leading researchers and industry experts and cover the fundamental topics, including marketing strategy, consumer behaviour, marketing research, and digital marketing. Our program also includes a variety of elective courses that match the demand in the industry, such as marketing analytics, social media marketing, high-tech marketing, marketing channels, marketing in the Asia-Pacific, international marketing, brand management, and service marketing.
Career Opportunities
A career in marketing combines creativity, strategy, communication, and data-driven decision-making to help organizations connect with customers and grow their brands. Marketing professionals play a key role in understanding consumer behaviour, developing promotional campaigns, managing brand identity, analyzing market trends, and driving business growth across a variety of industries. With the continued growth of digital media, e-commerce, and online advertising, marketing graduates are in high demand in both the public and private sectors. Students who complete a marketing major or minor can pursue careers as marketing managers, digital marketers, advertising executives, brand managers, product managers, social media managers, marketing analysts, marketing coordinators, channel managers, marketing researchers, retail managers, sales managers, and public relations officers. These roles offer diverse career paths and opportunities to work in dynamic, fast-paced environments where innovation and effective communication are highly valued.
To be eligible for the Honours Bachelor of Commerce degree in marketing, students must successfully complete 120 credit hours, including all courses outlined on the Marketing program map. For further program information, please visit our Academic Calendar.
Marketing minors are available to students in our Bachelor of Commerce and Bachelor of IT programs. Students can apply to have a business minor added to their program in the winter semester of their second year in the program. Admission is competitive and based on performance in the program as well as previous business courses.
Click here to learn more about the Marketing Minor (Commerce)
The Ontario Tech Marketing Association’s mission is to excite students about the marketing field, through various workshops and case competitions. They plan numerous events, workshops, and trips to help further student’s knowledge of marketing and allow them to put their learned skills to use. They compete in various external competitions and conferences at universities across Ontario. These events will allow students to network with other marketing majors, professors, and judges; who are executives of established companies.
@marketing_ot
@marketingOT
@marketing_OT
A voice for FBIT's undergraduate students, the Business and IT Society aims to build relationships between students and encourage learning, growth, and create an enjoyable University experience for its members.
@bitsociety
@bitsoc
A committee at Ontario Tech University that focuses on bringing together women in business to network, develop their skills and focus on the achievements of women everywhere.
@wib_ontech
@womeninbusinessUOIT