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ash

Ash Andrews
DBA

Assistant Teaching Professor

Marketing

Faculty of Business and Information Technology

LinkedIn

Contact information

Business and Information Technology Building North Oshawa
2000 Simcoe Street North
Oshawa, ON L1G 0C5

905.721.8668


http://ashandrews.ca

Research topics

  • Digital Marketing
  • Algorithmic Misinformation and Disinformation
  • Generative AI in Creativity (Music, Films)
  • Virtual Reality
  • AI Digital Transformation
  • AI Ethics
  • Future of Work
  • Future of Humanity
  • Transhumanism

Areas of expertise

  • Artificial Intelligence
  • Advertising/Marketing
  • Communications/Media

Background

Ash Andrews has 20 years of senior leadership experience in digital marketing and digital transformation. Ash has worked across Canada, the United Kingdom, the United States, and Europe, helping organizations navigate technological change and innovation. His professional background includes work with globally recognized brands such as Aston Martin Racing and Halliburton, where he contributed to strategic marketing and transformation initiatives. He is also the Founder of Dreamcatcher AI, a consultancy dedicated to helping organizations harness the power of artificial intelligence through practical AI solutions and business transformation strategies.
 
Ash holds a Doctor of Business Administration (DBA) from the University of Florida, with a specialization in Artificial Intelligence and Marketing. He also holds a Master's degree in Communications from the University of Pennsylvania's Wharton School, a Bachelor's degree in Marketing and Cultural Studies from York University, and a Certificate in Generative AI in Business Transformation from the University of Toronto.
 
In addition to his industry experience, Ash is an accomplished educator with teaching appointments at leading institutions, including Columbia University in New York City, the University of Toronto, Seneca College, and George Brown College. His teaching and research focus on Generative AI, digital marketing, AI Ethics, and the technological future of business and humanity.

Education

  • Doctor of Business Administration (DBA) University of Florida 2026
  • Masters (MLA) in Media and Communications University of Pennsylvania 2005
  • BA (Hon) Cultural Studies York University 2002