Salma Karray
PhD

Background

Dr. Salma Karray is a Professor of Marketing at Ontario Tech University. She previously held the Research Excellence Chair in Marketing Analytics and Decision Models. Her research applies optimization, game theory, data analytics, and AI techniques to help organizations enhance performance in competitive environments. Dr. Karray collaborates across disciplines with industry partners as well as students and researchers in the Business Analytics and AI lab , the Modeling and Computational Science program (C.L.A.I.M lab), the Computer Science program at the Faculty of Science and students and colleagues at other universities. She has been recognized as one of the 2% cited researchers globally in Operations Research, and received the Research Excellence Award (Senior Research category) at Ontario Tech.

Dr. Karray is active in the academic and business communities as a consultant, speaker, reviewer, editor and conference organizer. She previously served as Marketing Program Director and Associate Dean, Research. She continues to contribute to initiatives such as the Women in Research Council at Ontario Tech and the Digital Research Alliance of Canada Research Council.