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Salma Karray

Salma Karray
MSc, PhD

Research Excellence Chair in Marketing Analytics and Decision Models

Professor

Marketing

Faculty of Business and Information Technology

LinkedIn Research Gate

Contact information

Business and Information Technology Building - Room 2022
North Oshawa
2000 Simcoe Street North
Oshawa, ON L1G 0C5

905.721.8668 ext. 2832

salma.karray@ontariotechu.ca
salmakarray.com

Research topics

  • marketing analytics
  • marketing decision models
  • applications of AI in business
  • operations research and marketing interface

Background

Dr. Salma Karray is the Research Excellence Chair in Marketing Analytics and Decision Models and Professor at the Faculty of Business and Information Technology. She uses optimization, data analytics and AI techniques to help businesses improve their performance and strive in a competitive environment. Applications of her work include digital advertising, pricing, retailing, loyalty program management, CRM, and e-commerce.

Dr. Karray works with students and colleagues at Ontario Tech in the Business Analytics and AI lab, the Modeling and Computational Science program (C.L.A.I.M lab) and the Computer Science program at the Faculty of Science. She has also collaborated with students at the University of Waterloo and Toronto Metropolitan University where she holds adjunct positions.

Dr. Karray has received several awards from the National Sciences and Research Council of Canada (NSERC), the Social Sciences and Humanities Research Council (SSHRC), the Quebec Funds for Research on Society and Culture (FQRSC), and MITACS to enhance student research opportunities globally. Recently, she has been awarded the Research Excellence award (Senior Research category) at the Faculty of Business and IT, and the Research Excellence Chair in Marketing Analytics and Decision Models at Ontario Tech. She is one the Top 2% cited researchers of global authors in the field of Operations Research. 

Dr. Karray serves her academic community in different roles as editorial board member, reviewer, speaker, organizer and contributor at events and conferences. At Ontario Tech, she previously served as the Marketing program director, Associate Dean, Research and continues serving on university and faculty committees. She also contributes to the business community as a consultant and public speaker.

 

Education

  • Doctor of Philosophy (PhD) HEC Montreal, Quebec
  • Master of Science (MSc) HEC Montreal, Quebec, (Honours Roll)
  • Bachelor of Commerce (Honours) Institut des Hautes Etudes Commerciales (IHEC) Carthage, Tunisia

Involvement

  • Peer-reviewed journal publications
    • Salma Karray and Guiomar Martín-Herrán (2019). Fighting store brands through the strategic timing of pricing and advertising decisions. European Journal of Operational Research 275 (2), 635-647.
    • Amirhossein Bazargan, Saeed Zolfaghari and Salma Karray (2019). Should competing firms offer ‘Buy n times, get one free’ loyalty programs? A game-theoretic analysis. Journal of the Operational Research Society, 1-20.
    • Pietro De Giovanni, Salma Karray and Guiomar Martín-Herrán (2019). Vendor management inventory with consignment contracts and the benefits of cooperative advertising, European Journal of Operational Research, 272 (2), 465-480.
    • Salma Karray and Simon Pierre Sigué (2018). Offline retailers expanding online to compete with manufacturers: Strategies and channel power. Industrial Marketing Management, 71, 203-214.
    • Salma Karray and Simon Pierre Sigué (2018). Informational and/or transactional websites: Strategic choices in a distribution channel. Electronic Commerce Research and Applications, 27, 11-22.
    • Amirhossein Bazargan, Salma Karray and Saeed Zolfaghari (2018). 'Buy n times, get one free' loyalty cards: Are they profitable for competing firms? A game theoretic analysis, European Journal of Operational Research, 265 (2), 621-630.
    • Salma Karray and Simon Pierre Sigué (2017). Joint advertising of complementary products sold through an independent retailer. International Journal of Production Research, DOI: 10.1080/00207543.2017.1399224.
    • Amirhossein Bazargan, Salma Karray and Saeed Zolfaghari (2017). Modeling reward expiry for loyalty programs in a competitive market. International Journal of Production Economics, 193, 352-364.
    • Salma Karray, Guiomar Martín-Herrán and Georges Zaccour (2017). Assessing the profitability of cooperative advertising programs in competing channels. International Journal of Production Economics, 187, 142–158.
    • Punya Chatterjee, Salma Karray and Simon Pierre Sigué (2017). Cooperative advertising programs: Are accrual constraints necessary? International Journal of Transactions in Operational Research, DOI:10.1111/itor.12431.
    • Salma Karray, Guiomar Martín-Herrán and Simon Pierre Sigué (2017). Cooperative advertising for competing manufacturers: The impact of long-term promotional effects. International Journal of Production Economics, 184, 21-32.
    • Salma Karray and Lidia Debernitz (2017). The effectiveness of movie trailer advertising. International Journal of Advertising, 36(2), 368-392.
    • Salma Karray and Simon Pierre Sigué (2016). Should companies jointly promote their complementary products when they compete in other product categories? European Journal of Operational Research, 255(2), 620-630.
    • Salma Karray and Chirag Surti (2016). Channel coordination with quantity discounts and/or cooperative advertising. International Journal of Production Research, 54(17), 5317-5335.
    • Salma Karray and Simon Pierre Sigué (2015). A game-theoretic model for co-promotions: choosing a complementary versus an independent product ally. Omega, the International Journal of Management Science, 54, 84-100.
    • Salma Karray (2015). Cooperative promotions in the distribution channel. Omega, the International Journal of Management Science, 51, 49-58.
    • Salma Karray and Saman Amin (2015). Cooperative advertising in a supply chain with retail competition. International Journal of Production Research, 53(1), 88-105.
    • Salma Karray (2015). Modeling brand advertising with heterogeneous consumer response; channel implications. Annals of Operations Research, 233(1), 181-199.
    • Salma Karray (2013). Periodicity of pricing and marketing efforts in a distribution channel. European Journal of Operational Research, 228(3), 635-647.
    • Salma Karray (2011). Effectiveness of retail joint promotions under different channel structures. European Journal of Operational Research, 210(3), 745-751.
    • Salma Karray and Guiomar Martín-Herrán (2009). A dynamic model for advertising and pricing competition between national and store brands. European Journal of Operational Research, 193(2), 451-467.
    • Salma Karray and Guiomar Martín-Herrán (2008). Investigating the relationship between advertising and pricing in a channel with private label offering: a theoretic model. Review of Marketing Science, 6, 1.
    • Simon Pierre Sigué and Salma Karray (2007). Price competition during and after promotions. Canadian Journal of Administrative Sciences, 24(2), 80-93.
    • Salma Karray and Georges Zaccour (2007). Effectiveness of coop advertising programs in competitive distribution channels. International Game Theory Review, 9(2), 151-167.
    • Salma Karray and Georges Zaccour (2006). Could co-op advertising be a manufacturer's counterstrategy to store brands? Journal of Business Research, 59(9), 1008-1015.
  • Book chapters and conference papers
    • Salma Karray and Simon-Pierre Sigué (2018). Informational or/and transactional websites: Strategic choices in a distribution channel, AMA winter educator conference.
    • Salma Karray, Kamal Smimou and Bharat L. Sud (2015). Tie-in promotions in the motion picture industry: An empirical study. In: Kubacki K. (eds) Ideas in Marketing: Finding the New and Polishing the Old. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.
    • Salma Karray and Simon-Pierre Sigué (2014). A game-theoretic model for co-promotions: choosing a complementary versus an independent product ally, Administrative Sciences Association of Canada (ASAC) Conference.
    • Chirag Surti and Salma Karray (2014). Dual coordination in supply chains, Eighteenth International Working Seminars on Production Economics Proceedings.
    • Salma Karray (2013). Modeling brand advertising with heterogeneous consumer response; channel implications, POMS Conference Proceedings, Denver (USA).
    • Lidia Debernitz and Salma Karray (2012). Effect of trailer advertising on the financial performance of the associated movie; an event study, European Marketing Conference.
    • Salma Karray (2009). Joint promotions in channels, Third Workshop on Game Theory in Marketing Conference Proceedings (CD-ROM), Montreal (Canada).
    • Simon-Pierre Sigué and Salma Karray (2006). Pricing and Sales Promotion Dynamic Competition in a Duopoly, Extended Abstract, Administrative Sciences Association of Canada (ASAC) Conference Proceedings.
    • Salma Karray and Georges Zaccour (2005). A differential game of advertising for national and store brands, in Dynamic Games: Theory and Applications, Kluwer Academic Publishers.
  • Selected invited seminars
    • Research seminar series, Group for Research in Decision Analysis (GERAD), Canada, 2016.
    • Production and Operations Management Conference (special session), USA, 2015.
    • American Marketing Association summer Conference (special session), USA, 2014.
    • Marketing seminar series, McMaster University, Canada, 2013.
    • Management sciences seminar series, University of Waterloo, Canada, 2012.
    • Marketing Science Conference (special session), Germany, 2010.
    • Workshop on Game Theory in Marketing Channels, HEC Montreal, Canada, 2009.
    • INFORMS Young Researcher Connection, INFORMS Practice Conference, USA, 2008.
    • International Society in Dynamic Games Workshop, Spain, 2005.
    • Game Theory in Marketing Workshop, HEC Montreal, Canada, 2005.
    • University of Valladolid, Spain, 2005.
    • Marketing Science Doctoral Consortium, The Netherlands, 2004.