Bachelor of Business Analytics and Artificial Intelligence
The Bachelor of Business Analytics and Artificial Intelligence (BBAI) equips students with the knowledge and expertise to be informed decision makers in public and private sector careers. This unique program combining analytics and AI is guided by the university's 'tech with a conscience' ethos, and emphasizes sustainable business practices, the responsible use of technology in business and society, and ethical AI. The BBAI is a 4-year honours bachelor's program. Students complete 5 courses each semester on topics ranging from business, people, and operations analytics to the application and management of AI in various business domains. Students acquire foundational technical and applied skills, while also learning how to act and think responsibly with analytics and AI systems in the broader context of digital/AI transformation. This hybrid program, with the majority of courses delivered in person and on campus, features capstone, internship, co-op, and undergraduate thesis experiential opportunities.
Graduates from this program will be well-positioned to adapt to a changing economy and marketplace, where they will need to be proficient in AI skills, not just analytics, visualization, or data science. They will need to understand AI processes and how they affect different workplaces, and the courses we have designed will equip them with the skills they need. Gabby Resch Assistant Professor - Bachelor of Business Analytics & AI
Career Opportunities
A BBAI degree opens doors to a wide range of in-demand careers across business analytics and applied AI. Graduates can pursue roles in data science, information systems, database management, business systems, and technology leadership, while positioning themselves for emerging executive roles like Chief Data and Analytics Officer, Chief AI Officer, and AI Transformation Leader.
Year 1
- BUSI 1030U – Writing & Critical Thinking
- BUSI 1600U – Management of the Enterprise
- BBAI 1650U – Intro to AI in Bus and Soc
- BBAI 1950U – Statistics and Probability for Data Analytics
- BBAI 1300U – Communicating with Data
- BUSI 1520U – Intro to Business Analytics
- BBAI 1110U – Intro to Programming for Business Analytics and AI
- BBAI 1750U – Intro to Data-Driven Decision Making
- General Elective ×2
Year 2
- BUSI 2040U – Information Systems
- BBAI 2700U – Fundamentals of AI for Business
- BBAI 2200U – Customer and Marketing Analytics
- BUSI 2500U – Business Simulation and Analytics
- BBAI 2570U – Intro to Geospatial Analytics
- BUSI 2050U – Managerial Economics
- BUSI 2603U – Intro to Operations Management
- BBAI 2420U – Principles of Modern Finance: From Electronic Trading to Crypto
- BBAI 2950U – Quantitative Skills for Data Analytics and AI
- BBAI Elective ×1
Year 3
- BUSI 2550U – Intro to Project Management
- BUSI 3000U – Business and Sustainability
- BBAI 3150U – Foundations of Machine Learning
- BBAI 3750U – Designing AI Systems
- BBAI 3700U – Business Applications of AI
- BUSI 3504U – Databases, Data Warehouses & Business Intelligence
- BBAI 3650U – Ethical and Legal Issues in Analytics and AI
- BBAI 3550U – Design Thinking and User Experience Design
- Open Elective ×1, BBAI Elective ×1
Year 4
- BUSI 4504U – Advanced Business Intelligence
- BUSI 4040U – Emerging Trends in Technology
- BBAI 4800U – Security, Privacy and Trust in AI Systems
- BUSI 4590U – Visualization and Storytelling
- BBAI 4700U – Strategic Management of Analytics and AI Systems
- BBAI 4750U – Leading Digital Transformation
- BBAI Elective ×2, Open Elective ×1
- XBIT 4500U Capstone, or XBIT 4600U Internship, or XBIT 4700U Venture Creation, or BBAI 4910U/4920U Thesis I & II
BBAI Elective List
- BBAI 1590U – Intro to Design Thinking
- BBAI 2690U – Technology in Society
- BBAI 3365U – Indigenous Data and OCAP Principles
- BBAI 3610U – Sustainability and Information Technologies
- BBAI 3910U – Analysis of Economic Data
- BBAI 3590U – Robotics and Automation
- BBAI 3570U – Advanced Geospatial Analytics
- BBAI 3930U – Data-Driven Health Systems (Health Informatics)
- BBAI 3110U – Data Analytics and Information Systems (DAIS) for Managerial Accounting
- BBAI 3120U – Cloud Services for Analytics and AI
- BBAI 3690U – AI and Inequality / The Global AI Divide
- BBAI 4542U – Music Analytics
- BBAI 4990U – Special Topics in Analytics and AI
- BBAI 4120U – Chatbots and Recommendation Engines
- BBAI 4610U – AI for Social Good
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Big Data Analytics, Event Stream Processing, Temporal Data Mining |
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Strategy and International Business |
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Business Law and Ethics |
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Artificial Intelligence, Socio-Technical Systems, Self-Awareness |
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Data Visualization, Tangible and Embodied Interaction, Digital Fabrication |
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Business Analytics, Data Literacy, Digital Transformation |
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Artificial Intelligence, Computer Vision, Machine Learning |
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Computer Science, Machine Learning, Computer Vision |
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Evolutionary Computation, Multi/Many-Objective Optimization, High-Dimensional Visualization |
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Marketing Analytics, Marketing Decision Models, AI in Business |
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Scientometrics, Knowledge Management, Implicit Cognitive Processes |
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Stochastic Models, Queuing Theory, Statistics |
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Cryptography and Network Security |
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Behavioural Information Security, Digital Transformation, Electronic Business |
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Sustainable Supply Chain Management, Game Theory, Stochastic Optimization |
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Adversarial Machine Learning, Intrusion Detection, Malware Detection |
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Mobile Fitness, Cybercrime, Insurance Fraud |
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Information Systems and Technologies, Business Processes and IT, UX |
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Experiential Learning and Supply Chain Management |