Skip to main content

Marketing Laboratory

Further your understanding of basic marketing concepts in this lab through hands-on execution of various marketing initiatives. You explore diverse marketing problems in the lab such as enhancing web design, analyzing online browsing behaviour and testing promotional and advertising materials. The lab is equipped with various types of software that facilitate the design and pivoting of all types of marketing research projects. For example, you can carry out and participate in experiments, surveys, interviews and marketing data analysis.