Marketing
The marketing program provides students with essential skills to understand and engage consumers, develop marketing strategies, and implement and assess marketing actions in different industries and competitive environments. Our courses are taught by leading researchers and industry experts and cover the fundamental topics including marketing strategy, consumer behaviour, marketing research, and digital marketing. Our program also includes a variety of elective courses that match the demand in the industry, such as marketing analytics, social media marketing, high-tech marketing, marketing channels, marketing in Asia-pacific, international marketing, brand management, and service marketing.
How to Apply
General information about admissions, requirements, tuition, benefits and more.
Courses
Laboratories
Gain hands-on experience with the resources needed for innovative market research.
Career Opportunities
Program Maps
Ontario Tech University focuses on innovative and market-oriented programs.
Marketing Community
Engage in extra-curricular activities organized by our student clubs and societies.
