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Applied User Experience Research Lab for Interactive Media

UXR lab office with desks and chairs

The UXR Lab focuses solely on applied user experience (UX) research in interactive digital media. Stemming from original research undertaken at the university, the lab takes both academic and commercial research projects. It specializes in helping developers (games, apps, websites, software, simulations) discover and fix usability and user experience issues with their products. The lab has hardware and software resources, as well as more than 10 researchers who work with developers through their entire product lifecycle from concept to post-launch. 

The UXR Lab offers:

  • Competitor analysisUXR logo
  • Collaborative design
  • Physiological measurements (biometrics) and eye-tracking  
  • Pre- and post-launch analytics
  • Usability and UX expert evaluation
  • Usability and UX testing

Location: Software and Informatics Research Centre, Room 4340
Contact: Pejman Mirza-Babaei, PhD, Associate Professor, Faculty of Business and Information Technology
Twitter: @UXRLAB

UXR Lab is proud to continue to partner with Northumberland CFDC and Venture13 where we offer usability and user experience evaluation opportunities to any startup developing a product or service with a human to computer interaction. Contact us if you would like to explore partnerships and opportunities.

northumberland logoventure13 logo