Business Analytics and AI Lab
The Business Analytics & AI group is a research group focused on the scientific process of transforming data into insights for improving decision-making within business organizations. Researchers and students in the lab use a variety of advanced computational and statistical methods to investigate problems in marketing and operations management.

Research topics
- consumer goods
- financial services
- healthcare
- supply chains
- business services
- Supply Chain Risk Management
- Logistics
- Sustainable Supply Chain
- Game Theory
- Large-Scale Optimization
- Agent-based modelling
- Behavioural Operations Management
- Modelling and simulation of complex social systems
Business Analytics and AI Lab
- Faculty Researchers
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Achievements
- Dr. Karray has received several awards from the National Sciences and Research Council of Canada (NSERC), the Social Sciences and Humanities Research Council (SSHRC), the Quebec Funds for Research on Society and Culture (FQRSC), and MITACS to enhance student research opportunities globally. Recently, she has been awarded the Research Excellence award (Senior Research category) at the Faculty of Business and IT, and the Research Excellence Chair in Marketing Analytics and Decision Models at Ontario Tech. She is one the Top 2% cited researchers of global authors in the field of Operations Research.
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Technologies
Optimization, game theory, machine learning, big data analytics, queueing theory, agent-based computational modelling, simulations, stochastic models, exact solution methods (decomposition approaches) and meta-heuristic solution methods, Bayesian analysis.
How you can reach us
Location: Software and Informatics Research Centre, Room 4140
Contact: Salma Karray, PhD, Amir Rastpour, PhD, Nader Azad, PhD, Karthik Sankaranarayanan, PhD , Weil-Lin Wang, PhD