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Courses

Bachelor of Commerce (Honours) (BCom) students can choose to major or minor in marketing– an essential function of any organization that helps create, communicate and deliver value to customers and clients.

For further program information, please visit the Academic Calendar.

 

Marketing Major

  • Requirements

    The Bachelor of Commerce (Honours) degree with a major in Marketing requires a minimum of 30 credit hours in marketing courses. Students must complete five marketing core courses listed below and a minimum of five marketing elective courses.

  • BUSI 2200U - Marketing Management

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management and to provide practice in assessing and solving marketing problems.

  • BUSI 3210U - Consumer Behaviour
    This course focuses on the concepts and theories of consumer behaviour. It examines the impacts of psychological, sociological, and other factors on individual and group decision-making processes. Topics include perceptions, values, choices, learning, memory, attitudes, and purchase decisions.
  • BUSI 3260U - Marketing Research
    This course is concerned with research methods used in marketing. The course focuses on contemporary research techniques and analysis of market-related data. Topics include research design, data collection, data analysis, interpretation, and reporting.
  • BUSI 3503U - E-Marketing
    This course analyzes the use of the Internet for marketing. The implications of electronic commerce for product differentiation, pricing, advertising, branding, and distribution of goods and services will be studied.
  • BUSI 4220U - Marketing Strategy
    This course focuses on strategic planning and evaluation of marketing decisions in a competitive environment. The purpose of the course is to help students develop analytical abilities by integrating all major areas of marketing. Special emphasis is placed on problem-solving and decision-making in the formulation of marketing strategies.

Marketing Minor

  • Requirements
    The Bachelor of Commerce (Honours) degree with a minor in Marketing requires a minimum of 18 credit hours in marketing courses. Students must complete three marketing core courses listed below and a minimum of three marketing elective courses.
  • BUSI 2200U – Marketing Management
    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management and to provide practice in assessing and solving marketing problems.
  • BUSI 3210U – Consumer Behaviour
    This course focuses on the concepts and theories of consumer behaviour. It examines the impacts of psychological, sociological, and other factors on individual and group decision-making processes. Topics include perceptions, values, choices, learning, memory, attitudes, and purchase decisions.
  • BUSI 3260U – Marketing Research
    This course is concerned with research methods used in marketing. The course focuses on contemporary research techniques and analysis of market-related data. Topics include research design, data collection, data analysis, interpretation, and reporting.

Marketing Electives

  • Elective Courses

    List of marketing electives (for both major and minor students)

    • BUSI 3200U – Marketing Communications
    • BUSI 3220U – Sales Management
    • BUSI 3230U – Marketing Channels
    • BUSI 3250U – Service Marketing
    • BUSI 3270U – Retail Management
    • BUSI 3280U – Brand Management
    • BUSI 3290U – Marketing Management in Asia Pacific
    • BUSI 4203U – Advertising Management
    • BUSI 4210U – High-Tech Marketing
    • BUSI 4230U – Marketing Analytics
    • BUSI 4250U – International Marketing
    • BUSI 4270U – Business to Business Marketing
    • BUSI 4280U – Social Media Marketing
    • BUSI 4290U – Special Topics in Marketing
    • BUSI 4299U – Directed Independent Studies in Marketing