Skip to main content

Courses

Bachelor of Commerce (Honours) (BCom) students can choose to major or minor in marketing – an essential function of any organization that helps create, communicate and deliver value to customers and clients.

For further program information, please visit the Academic Calendar.

 

Marketing Major

  • Requirements
    In addition to the required courses for all Bachelor of Commerce students, students enrolled in the Marketing major are required to complete four (4) core marketing courses, a minimum of five (5) marketing elective courses, and an additional five (5) open electives.
  • BUSI 3210U - Consumer Behaviour
    This course focuses on the concepts and theories of consumer behaviour. It examines the impacts of psychological, sociological, and other factors on individual and group decision-making processes. Topics include perceptions, values, choices, learning, memory, attitudes, and purchase decisions.
  • BUSI 3260U - Marketing Research
    This course is concerned with research methods used in marketing. The course focuses on contemporary research techniques and analysis of market-related data. Topics include research design, data collection, data analysis, interpretation, and reporting.
  • BUSI 3503U - E-Marketing
    This course analyzes the use of the Internet for marketing. The implications of electronic commerce for product differentiation, pricing, advertising, branding, and distribution of goods and services will be studied.
  • BUSI 4220U - Marketing Strategy
    This course focuses on strategic planning and evaluation of marketing decisions in a competitive environment. The purpose of the course is to help students develop analytical abilities by integrating all major areas of marketing. Special emphasis is placed on problem-solving and decision-making in the formulation of marketing strategies.
  • Marketing Electives
    Five (5) Marketing electives
  • Open Electives

    Five (5) open electives‡

    ‡Open elective
    An open elective can be either a general or a business elective.
    A maximum of two (6 credit hours) of any open or BUSI electives can consist of courses within one’s major.

Marketing Minor

  • Requirements
    The Bachelor of Commerce (Honours) degree with a minor in Marketing requires a minimum of 18 credit hours in marketing courses. Students must complete three marketing core courses listed below and a minimum of three marketing elective courses.
  • BUSI 2200U – Marketing Management
    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management and to provide practice in assessing and solving marketing problems.
  • BUSI 3210U – Consumer Behaviour
    This course focuses on the concepts and theories of consumer behaviour. It examines the impacts of psychological, sociological, and other factors on individual and group decision-making processes. Topics include perceptions, values, choices, learning, memory, attitudes, and purchase decisions.
  • BUSI 3260U – Marketing Research
    This course is concerned with research methods used in marketing. The course focuses on contemporary research techniques and analysis of market-related data. Topics include research design, data collection, data analysis, interpretation, and reporting.

Marketing Electives