Pejman Mirza-Babaei
PhD

Background

Dr. Pejman Mirza-Babaei is a Full Professor of User Experience (UX) Research and Associate Dean at the School of Graduate & Post-doctoral Studies. His research and teaching are centred on the design and evaluation of user experience in interactive entertainment systems. He has authored over 50 peer-reviewed articles and is a sought-after speaker at both academic conferences and industry events.

Pejman’s latest book, The Game Designer's Playbook: An Introduction to Game Interaction Design, was published in 2022 by Oxford University Press. He also co-edited Games User Research (2018), a comprehensive volume featuring insights from over 40 experts in UX research within the gaming industry.

With a career spanning both academia and industry, Pejman has contributed to the pre- and post-release evaluation of more than 30 commercial games and other interactive products, including acclaimed titles such as Crysis 2, PewDiePie: Legend of the Brofist, and A Fold Apart. He worked as the UX Research Director at Execution Labs in Montréal, Canada, from 2015 to 2017 and was a UX Researcher at Vertical Slice and Player Research in the UK from 2009 to 2013.

Pejman is passionate about bridging the gap between academic research and industry practice and works closely with game companies to solve complex interaction design challenges, ensuring optimal user experiences in interactive entertainment.